If you run a business or a blog it’s very likely that you’ve come across the terms exclusive, semi-exclusive and PLR content. If you haven’t, you are missing out on ways you can save time and make more money in your business.
Anyone who has ever attempted to make money online knows how difficult it can be. Everything from coming up with a good website, search engine optimization (SEO), and content creation is hard work. One way to help make this process easier for yourself is by purchasing content for your business.
Don’t be shocked, lots of bloggers and website owners buy content. Purchasing from other creators is a great way to help you save time and money while fulfilling your need for content on websites or social channels. The most successful blog and business owners are buying content and reaping the benefits.
There are three main types of content you can purchase to supplement your business. Exclusive, semi-exclusive and PLR. Content may consist of images, posts, recipes, ebooks, video, printables, social media content, graphics courses and more. The possibilities of content you can buy to supplement your business is seemingly endless.
What is Exclusive Content?
Exclusive blog content refers to content that is sold to only one buyer.
It will be published only on one website or blog and belongs to the person who purchased it. But you always need to ask upfront what kinds of rights the seller is purveying with the purchase. Some creators and photographers will want to remain the owner of the rights of the images. Making the effort to read the seller’s terms or ask the questions you have will save you from difficulties in the future.
Most times exclusive content is priced higher to reflect the exclusivity and the time the creator put into making it especially for you and your business. Prices will vary depending on the quality of the work, content provided and the experience or expertise of the seller.
Finding a creator you like and trust that matches your style is an important part of buying exclusive content. Building a relationship is key to the success of getting what you want and need from exclusive content purchases.
What is Semi-Exclusive Content?
Semi-exclusive is usually content that is sold to only a limited number of buyers. It could be anywhere from one to seven buyers, but most times two to five is the industry standard.
Most times semi-exclusive content is limited to images, recipes, crafts, graphics and DIY projects. Although there are also sellers that offer semi-exclusive written content, too.
For recipes, crafts and DIY projects a seller will typically offer the same in-process photos to each buyer while the finished photos are different for each final set. The difference is typically conveyed with different plates, backgrounds, props, and styling. The recipe and instructions will also be shared with all buyers.
Semi-exclusive content is priced lower than exclusive, due to the fact that multiple bloggers or website owners will be publishing shared photos and using the same recipe or instructions to post the content on their own sites. (Before you ask, recipes and instructions for projects cannot be copyrighted.)
What is PLR?
PLR stands for Private Label Rights. Basically, it is a license that you purchase that allows you to rebrand an article, craft, recipe, DIY project, graphic, video, course, image, printable, etc. and post it on your own blog site. All PLR sellers have different rules and licensing terms. Be sure to know what you are buying and don’t be afraid to ask questions and get clarification on how to use the PLR you purchase.
PLR has been around for ages, but it seems like no one likes to talk about it in the blogging circles. PLR content is created by a reselling freelancer, or several freelancers. The PLR content is put up for sale at a minimal cost. The sales of PLR products are usually unlimited, although some sellers will cap their sales. The fact that hundreds (or thousands) of people could purchase the same PLR content is what keeps the sale price low.
Even though PLR content is sold to the masses, there are strategic ways to use it in your own business without a lot of worries. Our post 10 Things to Change When You Buy PLR will help guide you on how to use low-cost content to propel your business forward by saving you both time and money.
Where can you buy PLR?
There is a lot of PLR available in many online spaces. Some of it is good, some of it is terrible, and some of it is mediocre. So be careful where and what you buy out in the PLR space.
These are some of the top PLR sellers we have personally used and recommend. These are affiliate links, meaning if you purchase through them, we receive a small commission:
- PLR for Blogs – Recipes and articles for lifestyle blogs and other niches
- Kitchen Bloggers – Recipes, meal plans, and more
- PLR Beach – Coloring pages, journals, planners and printables
Each of those sites offers a Freebie so you can see the type of PLR they’re offering. Go grab them!
Understanding how to effectively use different types of content and choosing which ones are most effective in terms of usability and return on investment may seem daunting, but it will be worth it in the long run. We can’t stress enough that building relationships will be the key in having a successful content buying experience.