Still having trouble understanding PLR? I’m a visual learner, so this helped me:
Let’s say you go to your favorite clothing store, and you purchase a white Tshirt. Just a plain white tee.
You can wear that shirt the way it is, right? Totally functional and cute.
But you can also make it your own, so you add your favorite denim and some funky pants.
Or dress up that white Tshirt with a classic blazer and trousers. Now it’s appropriate for work.
Remember that clothing store sells hundreds of that same white Tshirt. The brand probably sells thousands upon thousands of them. It’s the same shirt–but it ends up with a lot of different people in a lot of different places.
Plain white Tshirt = piece of PLR content
Let’s say you buy a piece of PLR content, maybe an article on how to remove stains from clothing.
If you’re a parenting blogger, add your own words to the article to make it work for your audience that’s dealing with common kid stains like art supplies, baseball dirt, etc.
If you’re a travel blogger, adapt the article for what to do if you get stains while you’re away from home. You’ll add in your affiliate links to whatever products you recommend to help readers solve that problem.
Or maybe you blog about pets. Take that same PLR article and personalize it for readers who deal with pet stains. Again–add those affiliate links so your audience knows exactly what to use.
When you style a white tshirt, you add your own personal flair and sensibilities. When you personalize a piece of PLR content, you adapt it to fit your audience and meet their needs.
And you don’t have to use all of the article–you can even “crop” it! Or as my son would do, cut off the sleeves and sides and make a crazy tank top out of that tshirt.
Break up a piece of PLR into smaller sections and use them as social media posts, to email to your subscribers, or as part of a 3- or 5- day challenge you’re running for your audience.
Once you purchase PLR, you own it. You can use it in so many ways! Go take a look at our articles and see what you can style for yourself.